I have great news for Pinterest lovers like me. And if you’re a blogger and like to be on top of the latest apps that the App store releases, let me tell you that this is the best of both worlds.
Pinterest has partnered with the App Store to bring us -iPhone and apps lovers – what is called ‘ App Pins ‘. Basically, if you are looking for or reading about a particular app on Pinterest, you wouldn’t have to leave Pinterest if you come across a pin related to it.
See the picture above? There is an ‘ Install ‘ button next to the Pin it button. That is called a Rich Pin.
How do the App Pins work?
In a nutshell: If the pin you’re looking at is an app, you will be able to install it directly from Pinterest.
I.e.: The Apple App Store has joined Pinterest and has created a few boards such as : fashion apps, healthy recipes, editor’s choice, etc. All you have to do is follow them ( or follow the boards of your choice).
If, while browsing on any iOS device, you come across a pin of an App that you would like to download, you would only have to click on the ‘ Install ‘ button and you will be taken directly to the app on the App store. Or, you can always Pin it as usual if you plan to purchase/download at a later time.
The install button is part of their Rich Pins technology, which is a great tool for us bloggers, online stores, and now for Apps developers too.
The ease of installing an app from a pin is great news to me. I would say that 90% of my searches are made on Pinterest, so now that the App store will be featuring apps on Pinterest, I can install them with one click.
I am always hunting for Productivity and Photography apps, now I can search for them on Pinterest and hopefully be able to install them if they come from a source with Rich Pins enabled.
I know this is a geeky post, but the more I research, the more passionate I am about the world of apps, blogging resources, and how all things can be sync nowadays to help you succeed. I think this will be a good thing for bloggers and app developers alike.
If, let’s say, I write a blog post about my favorite apps, I can create a rich pin that will allow me to pin it in a board and will allow you and other pinners to install it by clicking on the ‘ Install ‘ button without having to leave Pinterest – until you click on it and a window opens on the App store , of course. To read and learn more about the topic, click here.
Have an awesome and a very Pinteresting day!